
We’re thrilled to announce that SpatialGen powers the Apple Immersive Video streams behind Spectrum Front Row. Spectrum built the world’s first Apple Immersive NBA experiences for Apple Vision Pro.
Five camera perspectives. 90 frames per second. No dropped frames.
What is Spectrum Front Row?
Spectrum Front Row puts you courtside at Lakers games in full Apple Immersive Video.
This isn’t a video experiment. This is the highest-fidelity sports experience ever delivered.
By the Numbers
- 10.5 billion pixels processed per second, in real-time
- 16K ingest resolution (16,320 x 7,200)
- 90 fps constant, zero dropped frames
- 180 Mbps output bitrate
- <20 seconds glass-to-glass latency
- 5 simultaneous camera perspectives on game day
SpatialGen engineers were embedded on-site at Spectrum’s headquarters. No remote debugging. No Zoom calls. We built the encoding pipeline from the ground up, on pre-release hardware that didn’t ship with a manual, and delivered streams that became the public standard for Apple Immersive Video.
“SpatialGen are Immersive Assassins.”
— Senior Executive, Blackmagic Design

The Full Story
This blog is the highlight reel. For the full technical deep-dive, read the Spectrum case study.
If your organization is ready to build at this level, let’s talk.
SpatialGen